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Rugby World Cup

Don't run out of beer, Rugby World Cup organizers warn bar owners

Spectators drink six times more beer watching rugby than soccer

The official beer of the 2019 Rugby World Cup, Heineken, is hoping for a 70% sales bump during the tournament, which runs from Sept. 20 to Nov. 2. (Photo by Yuki Nakao)

TOKYO -- With half a million thirsty rugby fans about to descend on Japan for the start of the World Cup on Friday, tournament organizers are warning bar and restaurant owners not to run out of beer.

In special information sessions held in at least four of the 12 host cities in the lead up to the tournament, business owners were repeatedly told to make sure they had enough beer to satisfy overseas visitors.

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