Rugby World Cup introduced Japan to high-end wining and dining

Tokyo Olympic hospitality packages are selling out fast despite $58,000 prices

20191108 Hospitality packages

Tickets to a big game are becoming only part of larger packages sold to corporate executives bent on impressing clients before, say, a Rugby World Cup match as well as during the game.

RIHO NAGAO, Nikkei staff writer

TOKYO -- Sumo matches and baseball games no longer have a sports duopoly in Japan when it comes to providing corporate executives with opportunities to impress clients. Rugby has been added to the list thanks to the huge success that was the World Cup earlier this fall, and there is already demand for wining and dining opportunities during next summer's Tokyo Olympics.

"The meal was great, and watching the game together has brought me closer to my client," said a business executive after participating in a sports hospitality event in Tokyo that combined dinner, a talk show and seats at the Ireland-Scotland World Cup match on Sept. 22.

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