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Sharing Economy

DeNA launches free cab-hailing service

Internet company looks to tap shift away from car-ownership

The fares for DeNA's free taxi rides will be covered jointly by the company and sponsor Nissin Foods. (Photo by Shihoko Nakaoka)

TOKYO -- Japanese online service developer DeNA launched a free car-hailing campaign on Wednesday, in a bid to catch up with bigger competitors in an increasingly crowded market.

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