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Sharing Economy

New York's Via enters ride-hailing market in Indonesia

App takes on Go-Jek and Grab with focus on minivan taxis

Via Transportation's Tron service aims to ease Jakarta's traffic jams, which are estimated to cost the Indonesian economy $4.5 billion a year.   © Reuters

JAKARTA -- U.S. ride-hailing service Via Transportation began operating in Indonesia on Wednesday, offering minibus ride shares in Bekasi, an eastern suburb of Jakarta, the latest example of a company from outside the region looking for opportunities in Southeast Asia's growing ride-hailing market.

Traffic congestion plagues many Southeast Asian cities, with Jakarta among the worst offenders. Traffic jams are estimated to cost the Indonesian economy $4.5 billion a year.

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