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Sharing Economy

Toyota rolls out Lexus subscriptions for $1,800 a month

New service offers a fresh car every six months for ownership-shy spenders

A Lexus dealership in Nagoya. Toyota becomes the first automaker to offer new-car subscriptions in Japan. (Photo by Sora Takahashi)

NAGOYA -- Toyota Motor will let drivers pick a new Lexus twice a year for 194,400 yen ($1,770) per month, it said Tuesday, through a subscription service that will test how the sharing model fares in Japan's flagging auto market.

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