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Sharing Economy

Toyota to launch new corporate car-sharing service in Europe

Project marks first application of proprietary system

Toyota plans to expand corporate car-sharing service to Japan and other markets.   © Reuters

TOKYO -- Toyota Motor will launch car-sharing services for corporate clients in Europe, starting in Denmark and Spain in the spring of 2019.

The service will be called Yuko and based on the system used by Toyota's car-sharing program for individual users in Hawaii.

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