Chinese are shifting work-life balance toward 'life,' poll shows

Survey reveals more focus on hobbies, less on job skills since pandemic

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A survey of Chinese consumers showed growing interest in leisurely self-improvement through hobbies. (Photo by Shunsuke Tabeta)

SHUNSUKE TABETA, Nikkei staff writer

BEIJING -- Nearly two-thirds of Chinese consumers have come to value their private lives more than success at work to a greater degree than before the pandemic, according to poll results released Thursday.

The survey by the Hakuhodo Institute of Life and Living Shanghai -- an arm of Japanese ad agency Hakuhodo DY Holdings -- and the Advertising School at the Communication University of China looked at changes in consumer views and attitudes between 2019 and 2023.

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