Japan imperial family's Instagram attracts 1.2m followers

Official account with exclusive content reaches 7-digit mark a month after debut

20240503N Imperial family REUTERS

From left, Emperor Naruhito, Empress Masako and daughter Princess Aiko wave from the balcony of the Imperial Palace in Tokyo. © Reuters

AKITOSHI KONDO, Nikkei staff writer

TOKYO -- The government agency overseeing the affairs of Japan's imperial family has picked up 1.2 million followers on its official Instagram account in the month or so since debuting on the platform.

The Imperial Household Agency's account posts photos and videos of Emperor Naruhito and Empress Masako performing their official duties, such as visiting areas affected by the Noto Peninsula earthquake of Jan. 1.

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