South Korean parents' fixation on children's height raises concern

Government warns of misleading advertising for treatments, supplements

20241009N south korea tall children

The average height of school-aged South Korean children has grown by between 2 to 7 cm over 10 years. 

NAMI MATSUURA, Nikkei staff writer

SEOUL -- A deep-seated belief in South Korean society that taller people are more likely to succeed in life is turning parents to hormone treatments, supplements and other tools in hopes of raising taller children.

But this emphasis on children's height is sparking concerns over what some see as an unhealthy obsession with appearance.

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