China's TCL to replace Panasonic as long-term Olympic sponsor

Deal covers 8 years, 4 Olympic Games through Brisbane in 2032

20250220 Panasonic Olympic

Chinese electronics company TCL will replace long-term commercial partner Panasonic from Japan. © Reuters

BEIJING (AP) -- The International Olympic Committee has found a sponsor in China to replace long-term commercial partner Panasonic from Japan.

TCL was signed to an eight-year, four-Olympics deal through 2032 in the sponsor category of home audiovisual equipment and appliances, the IOC said on Thursday. The value in cash and operational services was not detailed.

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