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Chinese brands spend $1.4bn on World Cup ads, sponsorships

Wanda, Hisense pitch the globe as China tops spending for soccer tourney

Chinese property developer Dalian Wanda Group inked a 15-year sponsorship deal with international soccer governing body FIFA in 2016, Chinese media report. (Photo by Tomoki Mera)

BEIJING -- Chinese advertisers are featured front and center at the World Cup, with companies from state-owned electronics manufacturer Hisense to property developer Dalian Wanda Group spending a combined $1.4 billion on advertisements and sponsorships.

They are the biggest spenders at the soccer tournament in Qatar, surpassing the U.S.

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