ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print

Japan's sandlot players snap up $350 bats for edge at the plate

Mizuno's top-end fiber composite stick doubles in price in two decades

The price of the Beyond Max Legacy bat used in adult sandlot games has topped 50,000 yen ($371). (Photo by Hayate Koike)

TOKYO -- A type of bat used in sandlot baseball in Japan has doubled in price over the past two decades due to demand from a seemingly unlikely demographic -- older adults.

Noritoshi Takehana, a Tokyo resident in his 30s who plays baseball recreationally favors Mizuno's Beyond Max Legacy bat. At the end of February, the price topped 50,000 yen ($371), including tax. Despite the expense, the Legacy remains a highly popular model.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more