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RedDoorz, which brings cheap hotels together under one brand, lets customers book rooms through its app. (Photo by Rie Ishii)
Startups in Asia

Budget hotel chain RedDoorz challenges SoftBank-backed Oyo

Big data puts Southeast Asian hospitality disruptor on the map

SHOTARO TANI, Nikkei staff writer | Indonesia

JAKARTA -- For Amit Saberwal, boredom could prove to be worth billions.

Saberwal is the founder of RedDoorz, a budget hotels startup that is shaping up to be Southeast Asia's answer to India's Oyo -- a $5 billion venture backed by the SoftBank Vision Fund. In only six years, Oyo has become one of the world's largest hotel chains by bringing thousands of small, often family-run establishments into one network under a single brand, and RedDoorz looks well on its way to replicating that success in its own region.

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