BANGKOK/SINGAPORE -- When Bangkok resident Maneerat Tepravipard felt like updating her wardrobe recently, she went online and picked out a few items at Thai women's fast-fashion retailer Pomelo.
But instead of waiting at home for a package to arrive -- and facing the bother of returning unwanted clothes -- Maneerat arranged a fitting at Printa, a stylish cafe that doubles as a Pomelo pickup point. The upstart retailer has established about 40 such partnerships with yoga studios, boutiques and other cafes across the city.
