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Thai online fast-fashion retailer Pomelo has immediate plans for 150 pickup points in Bangkok and another 100 in Singapore. (Photo by Akira Kodaka)
Startups in Asia

Fast-fashion newcomer Pomelo picks up speed in Southeast Asia

Online retailer builds real-world presence to become the 'next Zara'

KENTARO IWAMOTO, Nikkei staff writer | Thailand

BANGKOK/SINGAPORE -- When Bangkok resident Maneerat Tepravipard felt like updating her wardrobe recently, she went online and picked out a few items at Thai women's fast-fashion retailer Pomelo.

But instead of waiting at home for a package to arrive -- and facing the bother of returning unwanted clothes -- Maneerat arranged a fitting at Printa, a stylish cafe that doubles as a Pomelo pickup point. The upstart retailer has established about 40 such partnerships with yoga studios, boutiques and other cafes across the city.

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