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Tokopedia founder and CEO William Tanuwijaya, who grew up in a rural community, wants to bring e-commerce to Indonesia's far-flung corners. (Photo by Kosaku Mimura)
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SHOTARO TANI, Nikkei staff writer | Indonesia

JAKARTA -- Love, they say, conquers all. At least, it gave William Tanuwijaya a second chance to conquer Indonesian e-commerce.

The startup he co-founded, online mall Tokopedia, was starved for capital in 2014 when he was invited to an urgent meeting in Tokyo with SoftBank Group CEO Masayoshi Son. Normally, it would have taken too long to obtain a Japanese visa. But since Tanuwijaya had been planning a surprise marriage proposal to his girlfriend, who was vacationing in Japan, he already had one.

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