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Diajeng Lestari, center, in white, with employees of her startup Hijup at its headquarters in Jakarta. The CEO says her company is now aiming to be more than just an e-commerce operator. (Photo by Akiyoshi Inoue)
Startups in Asia

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SHOTARO TANI and ERWIDA MAULIA, Nikkei staff writers | Indonesia

JAKARTA -- It was during her time as an executive at a marketing research company that Diajeng Lestari encountered a very Islamic, and a very feminine, problem.

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