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Guests at the Red Planet Tokyo Asakusa. The market for budget hotels is rapidly growing in the Asia-Pacific region and competition is heating up. (Photo by Ken Kobayashi)
Startups in Asia

Millennials drive Red Planet's pan-Asia hotel expansion

Thailand-based budget chain targets guests with digital offerings

ERI SUGIURA, Nikkei staff writer | Japan

TOKYO -- Tiffany Hsu is just the type of millennial traveler that Red Planet Hotels is after: adventurous, on the lookout for a good bargain, and internet savvy.

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