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India is dotted with around 6 million neighborhood stores, known as "kirana." StoreKing is turning them into e-commerce hubs.   © Reuters
Startups in Asia

StoreKing lures Amazon by connecting the dots of rural India

Network of mom-and-pop shops brings e-commerce to up to 800m consumers

ROSEMARY MARANDI, Nikkei staff writer | India

MUMBAI -- They call it the "red bike village." In Sridhar Gundaiah's hometown in the south of India, all 150 households own a red Hero Splendor motorbike.

This is not just a matter of keeping up with the neighbors.

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