Apple dives into display-making to cut reliance on Samsung

iPhone maker makes billion-dollar bet on micro-LED screens

20230515 Apple Watch

Apple is taking a hands-on approach to production of micro-LED screens, a next-generation display technology that it plans to introduce first with its Apple Watch. © AFP/Jiji

LAULY LI, Nikkei Asia tech correspondent

TAIPEI -- Apple is getting involved in the mass production of next-generation displays to lessen its reliance on rival Samsung and increase its own control over the supply of a key component, Nikkei Asia has learned.

Taking a hands-on approach to production is a stark contrast to the iPhone maker's usual approach of providing display makers with screen specifications and leaving the actual production to them.

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