Lego goes local with Vietnam and US plants to curb tariff risks

Despite cost of supply chain rework, CEO stresses production 'close to consumers'

20250422N Lego Vietnam

A dragon mosaic at Lego's new Vietnam factory was made from 730,000 Lego bricks and took 3,100 hours to build. (Photo by Nguyen Van Anh)

YUJI NITTA

HANOI -- Lego Group's second Asian production center has opened in Vietnam amid mounting trade tensions, underscoring the Danish toy maker's growing emphasis on local manufacturing that could mitigate the risks posed by U.S. tariffs.

During a visit to the new facility in Binh Duong province for its April 9 opening, Lego CEO Niels Christiansen said that "building a factory here was a very good choice," adding that point had been confirmed on "several occasions" over the past three years.

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