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In China, luxury consumers are both becoming younger and less brand-loyal, says Mia Kong, Shanghai-based style director for magazine Dazed China. (Photo courtesy of Mia Kong)
The Big Story

Asia's Gen Z: Three young pacesetters to watch

Keep an eye on these names to understand the next wave of consumers

SARAH HILTON, Nikkei Asian Review assistant cover story editor | China

Mia Kong, 29

Shanghai and New York

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