Arrow Artboard Created with Sketch. Artboard Created with Sketch. Title Chevron Title Chevron Icon Facebook Icon Linkedin Icon Mail Contact Path Layer Icon Mail Positive Arrow Icon Print In China, luxury consumers are both becoming younger and less brand-loyal, says Mia Kong, Shanghai-based style director for magazine Dazed China. (Photo courtesy of Mia Kong)
The Big Story Asia's Gen Z: Three young pacesetters to watch Keep an eye on these names to understand the next wave of consumers SARAH HILTON, Nikkei Asian Review assistant cover story editor September 18, 2019 15:07 JST | China Mia Kong, 29
Shanghai and New York
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