ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Nissan has undergone a rapid regime overhaul and a strategy pivot. Is it enough to save the company and its fraying global automaker alliance? (Illustration by Daniel Garcia)
The Big Story

Beyond repair? New Nissan CEO has bigger problems than Ghosn

Lagging in innovation and shaken by executive cull, Japanese automaker struggles to reinvent itself

ERI SUGIURA, FRANCESCA REGALADO and ALEX FANG, Nikkei staff writers | Japan

TOKYO/NEW YORK -- In the first week of October, the shutters suddenly came down at Infiniti of Hanover. The dealership in the Massachusetts town "had been losing money month in, month out for the last three years," said Christopher Sanner, a sales manager at the local retailer, but it still came as a surprise to employees when it suddenly closed for good.

Sales of Infiniti, a luxury brand owned by Nissan Motor, had been underpinned by heavy discounting that undermined profits. "Clients were getting really aggressive deals; that's not sustainable in the dealer market," Sanner said.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more