SEOUL -- In the entertainment industry, success needs a sequel. South Korea's Big Hit Entertainment has swept to massive fame with its marquee boy band BTS -- which is why, in March, grandees of the recording label gathered to reveal what would come next.
Big Hit was about to announce a metamorphosis, one that would take it from South Korean K-pop label to global entertainment multinational. In a fashionably clunky 90s-style video, since viewed more than 3.7 million times, the company rolled out change after change -- including moving its headquarters from the Seoul neighborhood of Gangnam, K-pop's customary center of power, to a hulking concrete-and-glass structure north of the Han River.
