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The Big Story

Business of K-pop: Inside the pandemic-proof empire of BTS

How South Korean pop went from niche to global phenomenon

STEVEN BOROWIEC, Contributing writer | South Korea

SEOUL -- In the entertainment industry, success needs a sequel. South Korea's Big Hit Entertainment has swept to massive fame with its marquee boy band BTS -- which is why, in March, grandees of the recording label gathered to reveal what would come next.

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