ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Justin Leong, center, is the CEO of mixed martial arts promoter Rebel Fighting Championship, a company he founded at 27 years of age. (Photo courtesy of Rebel Fighting Championship)
The Big Story

Defying censors, combat startup looks to crack Chinese market

Rebel Fighting Championship has an unusual growth strategy

DYLAN LOH, Nikkei staff writer | China

SINGAPORE -- While other families would file into church on Sundays, 12-year-old Justin Leong worshipped at the altar of weekend morning boxing matches. "And that was kind of our religion," recalled Leong. He and his mother would attend bouts in East London, afterward obsessively picking apart the fighters' strategies.

On a trip to Las Vegas in 2013, Leong stumbled on the spectacle of mixed martial arts. Within months, $2 million seed capital from his father in hand, the then-27-year-old entrepreneur had set up MMA sports entertainment company Rebel Fighting Championship in Singapore.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more