MANILA -- When Jollibee decided to shift from ice cream to hamburgers in the late 1970s, founder Tony Tan Caktiong and wife Grace did their homework. The couple sampled as many different burgers as they could find in Manila to get a taste of what was being offered on the market.
The Big Story
How Jollibee's founder is building a fast-food empire
Chairman Tony Tan Caktiong lets his experience -- and taste buds -- guide him