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Jollibee founder and Chairman Tony Tan Caktiong aims to turn the Philippine chain into a top five global player. (Photo by Keiicihro Asahara)
The Big Story

How Jollibee's founder is building a fast-food empire

Chairman Tony Tan Caktiong lets his experience -- and taste buds -- guide him

CLIFF VENZON, Nikkei staff writer | Philippines

MANILA -- When Jollibee decided to shift from ice cream to hamburgers in the late 1970s, founder Tony Tan Caktiong and wife Grace did their homework. The couple sampled as many different burgers as they could find in Manila to get a taste of what was being offered on the market.

As Jollibee chairman, Tan does the same sort of surveying today, only on a much wider stage.

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