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In under three years, Mukesh Ambani's Reliance Jio Infocomm has built a significant subscriber base of around 280 million users, targeting cheap data and smartphones to the masses. (Photo by Ken Kobayashi)
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HENNY SENDER, Nikkei Asian Review columnist | India

BANGALORE -- When Byju Raveendran launched his eponymous education business in 2011, he took a decidedly analog approach to promoting it. He spoke at packed cricket stadiums across India and traveled overseas to pitch his unique learning method to the Indian diaspora.

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