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The Big Story

Indonesia seeks lead in global modest-fashion industry

World's most populous Muslim-majority country should have sector sewn up, but snags remain

ERWIDA MAULIA, Nikkei staff writer | Indonesia

JAKARTA/NEW YORK -- The sky looked forlorn on a cold February morning outside Industria, a redbrick building in the heart of the West Village neighborhood of Manhattan. But inside, models wearing the hijab sashayed down the runway in outfits with splashes of bright pink and black created by Indonesian designer Dian Pelangi, on day two of New York Fashion Week.

Pelangi, who has been selling her modest outfits to customers in the Middle East for several years, was enjoying her second showing at NYFW since 2017. Participation in the events has won her a growing number of buyers in the Western Hemisphere. "There have been many more orders," Pelangi told the Nikkei Asian Review just after the show.

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