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The mesmerizing logo of the TikTok app is familiar to young smartphone users all over the world -- but its Chinese parent company, ByteDance, is a virtual black box.   © Illustration by Yuko Kai
The Big Story

Inside ByteDance, the $75bn unicorn behind TikTok

The Chinese social media upstart has captivated users and alarmed regulators

COCO LIU and YIFAN YU, Nikkei staff writers | China

HONG KONG/PALO ALTO, U.S. -- Fabian Ouwehand was an early convert to Douyin. While studying Chinese in Shenzhen in 2017, Ouwehand, from Leiden in the Netherlands, saw brash advertisements for the video-sharing social network flooding the city. He was convinced to try it.

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