20200722 Japan Olympics Main

Tokyo Olympic unease is spreading as hoteliers go unpaid and official sponsors wonder if there is any benefit to paying to extend their deals for another year. © Illustration by Nakako Shiotsuki and Michael Tsang

Olympics postponement leaves Tokyo 2020 sponsors in the dark

Uncertainty over how or if the games will be held leaves partners in limbo

TOKYO -- It would be off-brand for Motokuni Takaoka to say he loses sleep over anything. His company, after all, sells mattresses and bedding, and has supplied Olympic teams from Japan, the U.S., France, Germany, China and Australia since 2012. With the games scheduled to come to Tokyo in 2020, the company signed on as a sponsor.

For the Olympic Village, the 13-year-old company created a three-section, two-sided mattress that can be flipped and rearranged according to individual athletes' needs. The mattresses, repurposed from fishing line material, are lightweight, recyclable, and -- most important for the first Olympics to be postponed due to a pandemic -- easily washable. "Good for corona," Takaoka said, referring to the novel coronavirus.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.