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World Rugby says overseas fans will stay an average of 21 nights in Japan, boosting consumption in the country by 105.7 billion yen. (Photo by Ken Kobayashi)
The Big Story

World Cup gives embattled Airbnb a second chance in Japan

Home-sharing and luxury hospitality hope to score ahead of 2020 Olympics

ERI SUGIURA, Nikkei staff writer, and ANDREW SHARP, Nikkei Asian Review deputy politics & economy news editor | Japan

TOKYO -- More than 500,000 rugby fans are set to descend on Japan between September and November, as the World Cup kicks off, bringing a multibillion-dollar boost to tourism, but stretching the capacity of the country's service industry.

The surge in arrivals could provide international house-sharing platform Airbnb -- whose Japanese business has struggled with strict regulations -- with a new opportunity to crack the market.

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