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The Future of Asia 2022

Respecting culture is crucial for businesses abroad, expert says

Understanding local customs is 'opportunity,' similar to consideration for environment

Japan Foundation Executive Vice President Yuri Sato, left, Bangkok Art Biennale Chief Executive and Artistic Director Apinan Poshyananda (on screen), Doshisha University Faculty of Economics professor Nobuko Kawashima and Aeon Mall Indonesia former President Director Daisuke Isobe, right, talk at the Future of Asia conference in Tokyo on May 26. (Photo by Suzu Takahashi) 

TOKYO -- Respecting culture is as crucial as protecting the environment in business management, said an expert on cultural policy during a panel discussion at Nikkei's annual Future of Asia conference in Tokyo on Thursday.

"Consideration of the environment is an opportunity for businesses. It's the same for culture, I believe," said Nobuko Kawashima, professor at the Faculty of Economics in Doshisha University. "Every aspect of public policy has to consider culture as well. We are in such an era."

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