LONDON -- Before Covid-19, retailing was moving towards a world in which people bought less in stores and more online, divided their purchases between luxury and discount, with less in between, and shopped more ethically. In 2025, the direction has not changed but the pace has quickened.
Consumers who have been forced to order online, or collect goods without entering stores, have learnt a lesson. Buying remotely will be even easier and more convenient by 2025, and the global share of e-commerce is likely to grow to about a quarter from this year's mid-teens.
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