ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
The World Ahead

Overall pace of current shopping trends to speed up by 2025

Remote buying easier, but fast fashion to slow down as Generation Z comes of age

While the number of people shopping in stores is decreasing, those buying online are increasing, and consumer purchasing trends are changing dramatically.   © AP

LONDON -- Before Covid-19, retailing was moving towards a world in which people bought less in stores and more online, divided their purchases between luxury and discount, with less in between, and shopped more ethically. In 2025, the direction has not changed but the pace has quickened.

Consumers who have been forced to order online, or collect goods without entering stores, have learnt a lesson. Buying remotely will be even easier and more convenient by 2025, and the global share of e-commerce is likely to grow to about a quarter from this year's mid-teens.

The discount store packed with cheap goods, such as Don Quijote in Japan and Walmart in the US, will come under pressure: rather than packing into a small physical space, consumers will browse online. They will save their outings for fewer, more relaxing trips.

John Gapper, Financial Times Business columnist (Photo by Financial Times)

Generation Z, which abhors waste, wants to buy fewer things and trades clothes online, will have come of age. As it does, fast fashion will have to slow down and provide greater value, not just financially in cheap goods but environmentally in what it does for the planet.

The consumers of 2025 will be a careful crowd.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

You have {{numberArticlesLeft}} free article{{numberArticlesLeft-plural}} left this monthThis is your last free article this month

Stay ahead with our exclusives on Asia;
the most dynamic market in the world.

Stay ahead with our exclusives on Asia

Get trusted insights from experts within Asia itself.

Get trusted insights from experts
within Asia itself.

Try 1 month for $0.99

You have {{numberArticlesLeft}} free article{{numberArticlesLeft-plural}} left this month

This is your last free article this month

Stay ahead with our exclusives on Asia; the most
dynamic market in the world
.

Get trusted insights from experts
within Asia itself.

Try 3 months for $9

Offer ends July 31st

Your trial period has expired

You need a subscription to...

  • Read all stories with unlimited access
  • Use our mobile and tablet apps
See all offers and subscribe

Your full access to Nikkei Asia has expired

You need a subscription to:

  • Read all stories with unlimited access
  • Use our mobile and tablet apps
See all offers
NAR on print phone, device, and tablet media

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more