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The World Ahead

Overall pace of current shopping trends to speed up by 2025

Remote buying easier, but fast fashion to slow down as Generation Z comes of age

LONDON -- Before Covid-19, retailing was moving towards a world in which people bought less in stores and more online, divided their purchases between luxury and discount, with less in between, and shopped more ethically. In 2025, the direction has not changed but the pace has quickened.

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