ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
The World Ahead

Overall pace of current shopping trends to speed up by 2025

Remote buying easier, but fast fashion to slow down as Generation Z comes of age

LONDON -- Before Covid-19, retailing was moving towards a world in which people bought less in stores and more online, divided their purchases between luxury and discount, with less in between, and shopped more ethically. In 2025, the direction has not changed but the pace has quickened.

Consumers who have been forced to order online, or collect goods without entering stores, have learnt a lesson. Buying remotely will be even easier and more convenient by 2025, and the global share of e-commerce is likely to grow to about a quarter from this year's mid-teens.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more