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Tokyo 2020 Olympics

Crowdless Olympics: Pizza Hut and apparel sponsors strike gold

Watching from home, Japan fans order in and snap up Tokyo Games gear

Olympic merchandise sells at a Mizuno store in Tokyo. (Photo by Manami Yamada)

TOKYO -- With spectators barred from much of the Olympics over coronavirus concerns, takeout businesses and suppliers of official gear are enjoying a windfall as fans of Team Japan root from home.

The strong start by Japanese Olympians, who have won 10 golds through Tuesday among 18 medals, has spurred sales of related goods.

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