Crowdless Olympics: Pizza Hut and apparel sponsors strike gold

Watching from home, Japan fans order in and snap up Tokyo Games gear

20210727N Mizuno store

Olympic merchandise sells at a Mizuno store in Tokyo. (Photo by Manami Yamada)

KEIICHI FURUKAWA, Nikkei staff writer

TOKYO -- With spectators barred from much of the Olympics over coronavirus concerns, takeout businesses and suppliers of official gear are enjoying a windfall as fans of Team Japan root from home.

The strong start by Japanese Olympians, who have won 10 golds through Tuesday among 18 medals, has spurred sales of related goods.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.