ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Tokyo 2020 Olympics

Japan faces specter of fanless Olympics as COVID threat rises

$824m in ticket revenue will evaporate; sponsors will lose marketing opportunities

A mask-clad staffer prepares for a rugby test event inside of an empty Tokyo Stadium in April.   © Reuters

TOKYO -- The prospect of Olympians competing in an empty stadium this summer is now a distinct possibility as Japan extends its third state of emergency and makes little progress on vaccination.

An Olympics without spectators is a scenario Japan desperately wants to avoid. For starters, 90 billion yen ($824 million) in ticket revenue will go up in smoke, and public interest will plunge, disappointing sponsor companies. A final decision is expected in June.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more