ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Tokyo 2020 Olympics

Olympics sponsors call for Tokyo Games delay to allow more spectators

Japanese companies hope postponing event will help recover some outlay

A Tokyo Olympics logo in Tokyo: The 2020 games have already been postponed once.   © Reuters

TOKYO (Financial Times) -- Big Japanese sponsors of the Tokyo Olympics are calling privately for the games to be postponed for several months so more spectators can attend as businesses fret over the value of their marketing campaigns.

The proposal was made to organizers by some sponsors in recent weeks amid growing frustration among 47 Japanese companies that collectively paid more than $3 billion to back the games, according to people with knowledge of the situation.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more