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Tokyo 2020 Olympics

Tokyo 2020 sponsors rush to adjust to Olympic spectator ban

Closed-door games deals blow to marketing strategies for big Japan Inc. names

A test event for the 2020 Olympics at the National Stadium in Tokyo's Shinjuku Ward in May. The postponed games will be held without fans in the stands.    © Reuters

TOKYO -- Tokyo 2020's sponsors are running out of opportunities to recoup their Olympic investments, after organizers decided that the postponed games will be held without fans in almost all venues.

The decision deprives the event's corporate backers of what were expected to be important platforms to pitch to the public.

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