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Tokyo 2020 Olympics

Tokyo 2020 sponsors rush to adjust to Olympic spectator ban

Closed-door games deals blow to marketing strategies for big Japan Inc. names

A test event for the 2020 Olympics at the National Stadium in Tokyo's Shinjuku Ward in May. The postponed games will be held without fans in the stands.    © Reuters
FRANCESCA REGALADO and RURIKA IMAHASHI, Nikkei staff writers | Japan

TOKYO -- Tokyo 2020's sponsors are running out of opportunities to recoup their Olympic investments, after organizers decided that the postponed games will be held without fans in almost all venues.

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