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Tokyo 2020 Olympics

Top sponsor Toyota pulls all Olympic TV ads in blow to Games

Companies begin to distance themselves from unpopular event

Toyota has decided against running any Olympic-related TV ads in Japan as public sentiment toward the sporting event remains mixed at best. (Source photos by Yo Inoue and AP)
Nikkei staff writers | Japan

TOKYO -- Toyota Motor said Monday that it will not air any Olympic-related TV advertisements going forward, despite the automaker being a top-tier sponsor.

President Akio Toyoda will not attend the opening ceremony, the company also said.

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