South Korean beauty company touts offer of work-life balance

Ma:nyo says sales, employee satisfaction spiked after allowing flexible work

20241113Manyo entrance.jpeg

The entrance to skin care company Ma:nyo in Seoul: The company offers flexibility to its employees that is rare in South Korea. (Ma:nyo) 

STEVEN BOROWIEC, Nikkei staff writer

SEOUL -- In South Korea's burgeoning skin care sector, one company claims to have found an edge by bucking the country's norms of brutally long working hours and intense office culture.

Ma:nyo, a purveyor of skin care products with 102 employees, two years ago moved to a system whereby instead of showing up at the office bright and early and working until late in the evening -- as is typical of South Korean workplaces -- employees have a number of core hours they need to log over the course of each month. 

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