Uniqlo's China stores hike pay by up to 44% amid expansion push

Fast Retailing looks to secure top talent and boost brand image in key market

20231016N uniqlo china store

Uniqlo is looking to expand further in greater China, which generates around half of the brand's revenue outside Japan. (Photo by Tomoko Wakasugi)

DAIKI HIRAOKA and TOMOKO WAKASUGI, Nikkei staff writers

TOKYO/SHANGHAI -- Uniqlo is offering raises of up to 44% to full- and part-time workers at stores in China, Nikkei has learned, in an effort to boost morale and recruitment in its largest overseas market.

The brand, operated by Japan's Fast Retailing, started rolling out the higher pay this month with an initial focus on stores in Beijing, Shanghai, Guangzhou and Shenzhen. Raises will eventually be offered elsewhere in China as well.

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