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Bridgestone turns to AI for production reforms

Technology the key to staying ahead

More than 500 sensors are mounted on Bridgestone's production line. (Outside view of molding machine).

TOKYO -- Bridgestone, the world's largest tire company, is launching reforms aimed at updating the entire company, from production technology through to governance.

The company says its ultimate objective is to be "far and away the best in the industry," and it has overwhelmed a number of competitors through huge acquisitions and expansion overseas, but it has reached something of a critical point.

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