ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Articles

Why Japan's 'Beatles moment' still matters, 50 years on

The Beatles arrive at Tokyo's Haneda airport in June 1966.

It was 50 years ago today -- more or less. In late June 1966, the Beatles landed in Tokyo to play five concerts at the Budokan, the home of Japanese martial arts. Two months later, they stopped touring entirely. That November, they recorded the groundbreaking "Strawberry Fields Forever."

If the Beatles were moving fast, so was Japan. Like China today, it was at the tail end of a turbocharged period of economic growth that had generated massive urbanization and a vibrant consumer culture. The population was young and thirsty for the latest overseas trends, while the student movement was becoming increasingly militant.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more