BEIJING -- Yumi Granary, a 2-year-old home appliance startup, has found a market niche for the 5 million yuan ($745,367) in seed money it raised last year -- smart rice keepers.
Shanghai-based Yumi Granary expects to ride the product to top-brand status

Yumi Granary's rocket-shaped rice keeper includes an internet-connected chip that tracks how much rice is left and when a new order needs to be placed. (Photo courtesy of Yumi Granary)
BEIJING -- Yumi Granary, a 2-year-old home appliance startup, has found a market niche for the 5 million yuan ($745,367) in seed money it raised last year -- smart rice keepers.