BEIJING -- A survey by U.S. consultancy Boston Consulting Group shows that 70% of young people are motivated to shop by browsing or viewing media content. As a result, content-based ads are becoming a new trend in the e-commerce marketplace.
36Kr/KrASIA
Chinese startup transforms ads with AI-based technology
Markable's mai solution allows search and purchase of items while watching video
When consumers take interest in a fashion item, mai's ad plug-in immediately identifies the content and automatically displays products. (Photo courtesy of mai)
Read Next
Latest on 36Kr/KrASIA
