Cut out the middleman: Ninjacart revamps India's farm supply chain

Startup receives $145m from Flipkart and Walmart

20211221N India onions

A farmer loads onions in India. Apps like Ninjacart give growers another way to reach customers. © Reuters

KEN KOYANAGI, Nikkei senior staff writer

TOKYO -- Indian agrimarketing platform Ninjacart promises to bring fresh produce directly from farms to retailers by skipping the middleman, an idea increasingly gaining traction with farmers.

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