Daiwa Securities eyes turning pepper farms into financial products

$2tn of untapped investment opportunities in agriculture sector as food demand grows

20250813N Daiwa peppers

Daiwa Securities Group controls a 20% share in pepper sales in Japan. (Daiwa Food & Agriculture)

HARUKI KITAGAWA

TOKYO -- Money is creating a sea change in Japan's agricultural sector, but the waves are not coming from retail giants such as Aeon, Seven & i Holdings, or the Japan Agricultural Cooperatives Group. Instead, Daiwa Securities Group is disrupting the market with its ambition to become king of bell peppers.

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