TOKYO -- From steamy Okinawa to snowy Hokkaido, farmers across Japan have more than tripled the number of registered brands of fruit, rice and other crops over the past three decades, a Nikkei analysis shows, in a shift to varieties that can fetch premium prices.
Agriculture
Japan's farmers bet on premium fruit and rice to halt decline
In shift to quality over quantity, registered varieties triple since 1994
Rice is one crop in which Japan's regions compete to set themselves apart. (Photo by Tadanori Yoshida)
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