TOKYO -- Japanese restaurant operator Matsuya Foods Holdings has begun a pilot project to cultivate dry direct-seeded rice, a growing method that eliminates the need to flood paddies.
Agriculture
Japan's Matsuya Foods aims to grow water-saving rice for beef bowls
Tie-up with agritech startup looks to halve procurement costs, improve supply
Matsuya Foods has partnered with Tokyo-based agritech startup Newgreen and leasing giant Fuyo General Lease on a pilot project to cultivate dry direct-seeded rice. (Matsuya Foods)
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