Japan's Sojitz taps AI to support Thailand's struggling farmers

KDX app to perform soil analysis and connect farmers with suppliers, buyers

20250519N Sojitz Thailand

Sojitz staffers show customers how to use the KDX Connect app at a farm supply store in Thailand's Nakhon Sawan province. (Photo obtained by Nikkei)

KOSUKE INOUE and YUI SATO

BANGKOK/TOKYO -- Japanese trading group Sojitz recently launched an agricultural app in Thailand that taps artificial intelligence, planning eventually to offer everything from guidance on soil conditions to sales channels for produce.

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