Athletes find success on the pitch -- and pitching products

20150806_pacquiao mayweater

Manny Pacquiao, right, trades blows with Floyd Mayweather during their welterweight title fight in Las Vegas on May 2.

DAISUKE YAMAGUCHI and KIRAN SHARMA, Nikkei staff writers

TOKYO/NEW DELHI -- When it comes to the business of sports, Asia is scoring big. Not only is its growing middle class attracting attention from market-savvy teams, the region is also producing a growing list of world-class athletes capable of commanding lucrative sponsorship deals.

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